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Interview businessman Sergey Gribov for e-xecutive.ru

The resource. www. e-xecutive. ru. an interview with an American businessman of Russian origin, where he answers many questions about startups and venture capital.

Sergey Gribov: ...

17. 01. 2012.

After twenty- two years of living and working in Israel, and then in America, entrepreneur. Sergey Gribov. looks at Russia through the eyes of a foreigner. In fact, he is a foreigner. Homeland away his citizenship in 1990, when he left the Union. Then behind him was a twenty-year study at St. Petersburg man. Polytech. and military service. It seemed like a one-way road. But fate brings him back to Russia. Actually, this is purely a business relationship.

Now Sergey Gribov lives in Boston, is involved in several start-ups in the West and in Russia, as well as under the brand «Startup Access» run together with. RVC. exit a business incubator in Boston. E. -. xecutive. ru. talked with the owner of the money, startups and life outside the homeland.

E-xecutive. ru:. All your life you are working in startups. This is a deliberate choice or just happened so?.

Sergey Gribov:. hard to say. At first I went to work in January 1993, when he was in Israel. company (. Compugen. -. E. -. xecutive. ru. ) Was a startup. He worked there for nine years, we have made IPO. It was after this consciously chose startups, because the big companies did not interest me.

Petersburger Sergey Gribov spread its wings in Israel and America.

E. -. xecutive. ru. :. Why?.

With. D. :. In a startup depends on you all, from each person depends on everything and everyone sees the results of their work in the final product. And in a big company you little cog in a huge mechanism. I like the feeling that a lot depends on me.

E. -. xecutive. ru. :. What thoughts went out of Russia?.

With. D. :. Like which ones? . Like freedom in every sense, so people and left. I am in the word ... This includes the freedom to do what you want, freedom to travel, freedom, financial and much more. I was twenty years old. I can not say that then clearly saw himself as an entrepreneur.

E. -. xecutive. ru. :. A risky move.

With. D. :. Very risky step. We left from the Soviet Union still. We strongly explained that we leave all that we here will never be allowed. I do not have Russian citizenship, have solemnly away in 1990. Therefore the move was much more serious than now when people go. It was a one-way road.

E. -. xecutive. ru. :. What happened in Israel, when they came?.

With. D. :. It is now Israel - the second largest in the world after the density of high-tech Silicon Valley. In the early 1990s, all this was not. Although even then the conditions for start-ups in Israel have been better than now in Russia. There was a human and legal basis.

E. -. xecutive. ru. :. Russia does not have the people and the laws?.

With. D. :. In Russian jurisdiction can not do many of the things that made ​​the West. It is impossible to paint options, make human agreement between the founders and the like. The second - a very few people with significant experience. In Russia it is difficult to assemble a team, which would put a serious Western funds. this is normal. Just that very few people in Russia work in startups. Also in Boston, to assemble a team with the experience much more real. The Russian market is growing and there is money. But the smart money enough.

E. -. xecutive. ru. :. What do you call smart money?.

With. D. :. West Venture Fund invests in start-up, not only money but also expertise, communication, and a lot more then. Standard profile of venture capitalists in the United States is: a man in his time was the owner, made a number of successful companies and exits ( exit from a startup -. E. -. xecutive. ru. ), Then goes to the VCs. In Russia, these people are very few, so small and smart money.

Moreover, in Russia there are no examples. When entered into the transaction in the West, I can look at other deals and compare what the conditions adopted in similar startups, what conditions you can offer. This is, again, a consequence of youth market.

One problem people have is that they do not think that something may not be aware. Therefore allow even more stupid mistakes. Russia has come to you guys with a curious idea, they are enthusiastic, but when you start to talk to them, you know what they think they are smarter than others. They sure know how to do it right. They are not willing to listen, but they want $ 3 million for 10% of the company in the future. With such work is useless. But this is all a consequence of the small experience of the people.

E. -. xecutive. ru. :. Now many Russian startups targeting the global market....

With. D. :. To offer something for the world market, it is necessary to begin to understand the market. This is not as easy as it might seem. I often send in ideas for the western market, which can be seen a mile away, that people just do not understand what they say: it's a long time ago or are already there, or it is in FIG nobody needs.

While in Russia and in the West there are interesting startups. Those who are smarter, collect your bags and go for a few days or weeks abroad to live it, to communicate, to understand the people. Others are trying to say here that people need out there, and usually wrong. We start with the RVC -site incubator in Boston. The first pilot in early February. We will take out Russian startups for a few weeks in America with the support and active mentoring Networking.

E. -. xecutive. ru. :. Feel a special relationship in the West because of Russian origin?.

With. D. :. no. In America, no one cares where you. There is a sea of examples of successful entrepreneurs and managers of immigrants. And in terms of business ethics Russia still light years to the West. Oftentimes in Russia so that people either barely work, or simply do not perform the promised. In the West, this also happens, but much less.

E. -. xecutive. ru. :. Specify Russian colleagues for errors?.

With. D. :. Sometimes, but the people does not perceive. The case is still in the motivation. In the West people get startups options, this helps them to perceive the company as their own and work better. In Russia, many people work from nine to five in the evening, and then - come what may. When a person works only for wages, he did not care, you get out of something or not a startup.

E. -. xecutive. ru. :. Giving options in Russia does not allow the laws, it is clear. But why do people bypass other laws, and this can not?.

With. D. :. I see two reasons. First, people do not understand why they need it, they will receive from this. I had a history of. Relatively recently, we decided to give a piece of the founders of a reasonable and adequate human. When I told the man about this decision, he said, ... What I do for you? ... Secondly, so far little success stories, and exits. Need examples of ordinary programmer earns a lot of money option.

I also have the impression that many Russian startups find success story of raising money. The fact that the story of success - this is when money the investors and shareholders. And how much money you raised - this is not a measure. In America, it is understood, in Russia, there is often no.

Most recently spoke with the founder of a company, they did exit at $ 700 million, with the company set up by bootstrapping, that is his own money, no one investment is not taken. Here is a success story.

E. -. xecutive. ru. :. You go to start-ups, not in order to make money?.

With. D. :. People who go into startups just for the money, usually burn very quickly. No matter how good you are, the success rate is very low start-up. To see at least some money, we must successfully pass several startups. If you want money, go to a big company, get out there crazy salary and be happy. In a startup there are those who want to change something, and on account of this buzz.

E. -. xecutive. ru. :. What did you teach Israel?.

With. D. :. Perhaps this is the only country about which I can say is that I need it. In Russia, I have this feeling has never been. America is a big country. Personally, I'm American, probably not much need. Not for nothing is ready to declare war on Israel for one captive soldier. This is a small country, a small society there has its troubles, but still people out there relate to each other much more human.

E. -. xecutive. ru. :. What say about America?.

With. D. :. In America, comfortable to live in all respects. If you're not lazy and willing to plow, you ensure yourself a comfortable life. In fact, if you're there does not hurt, then you do not interfere.

Recently saw a poll. ... on the most attractive professions in Russia. This was in August 2011. Entrepreneurs dangling somewhere near criminal authorities. In the U.S., entrepreneurs - honorable profession. In Boston this year opened the alley entrepreneurs such as the one in Hollywood. Schools explained that the entrepreneur - it's good. Children understand this.

Last year, he felt proud of his son. He was then nine years old. He and his friend, who lives a couple of houses away, took a shovel and began to shovel snow on the tracks of the houses. Then he rang the owners. Someone gave the candy, but someone money. He came home proud. He said that he earned $ 24, which is his new business. I was proud of him because he had previously thought of. Children understand that if people are willing to pay for your service, it is a good service.

When the best and most intelligent people go to entrepreneurs, not to criminal authorities, the result of the corresponding.

E. -. xecutive. ru. :. What advise those who want to go abroad?.

With. D. :. To begin with, that I was one of those people well. People should be able to live and work wherever they want. If you believe that in America, you will be better, that's good. Moreover, it is good for Russia. Some of those who left will return, if Russia will be the conditions. One of the reasons for the current boom in start-ups in India and China is that many Indians and Chinese back after fifteen or twenty years of his life in America. They lived and studied, and have now returned and established companies in the homeland.

The advice is simple: we need to try, you have to go. But do not jump immediately to the head. There is no sense to pack your bags and go for life. Live in another country for several weeks. We must understand that no one is nowhere you can not wait. Neither in Russia, nor in America, nor in any other country. Anywhere in the world a particular person no one needs, but himself. And no you do not have to.

I have tons of friends whimpers and says that he wants to leave, but did not take any steps. Have friends who have decided to leave and after a few months were abroad. It is a matter of desire, willingness to sacrifice something, risk. You can live anywhere, just somewhere conditions better, and somewhere a little worse. If not lazy, you will do well everywhere.

interviewed. Alexander Schoen. ,. E-xecutive. ru.

пятница, 8 июня 2012 г.

' Failed burnt ' village is still waiting for help

Wildfires in Russia come to naught with the abnormally hot summer, but the tragic story does not end there - despite the fact that the government has allocated significant sums in compensation to fire victims and restore their homes, many victims may not even get them to have some money. The main reason - the problem with the documents in the burnt houses, and various legal technicalities. In addition, the houses burned down not because of forest fires, and grass - and it ' fires ' figured in the decisions of government. However, Prime Minister Vladimir Putin has already announced that it will correct the misunderstanding, the term ' forest fires ' in the documents will be replaced by a broader - ' natural '. For many families, this resulted in the present casuistic drama.

Salomatina families from the village and Izyumov Anninsky Garden district of Voronezh region are out of luck - Fire destroyed a house just two of a large village, and then the firefighters and local residents it was extinguished. Now the fire victims to joke that if half the village would be burned down, the attention of the public and the authorities would have been much more. And so, after the fire has passed two weeks, and the victims have not begun to receive any compensation. From officials to them too, no one came, and how they live, not interested.

Apart from the fact that the fire itself - a great misfortune, too, can burn up ' successful '. Garden fire victims out of luck from the start. The house belonged to the head of the family Izyumov Ivan Izyumova. But in May this year he died, and his successors - the wife and son - to join the law of inheritance has not had time to. Moreover, it turned out that the documents at this house was not decorated as it should - it turns out that to start getting some compensation Izyumov have the right to issue the burned-out house, whose existence is still necessary to prove.

Solomatin luck seems to be more - the house was decorated for his grandmother, 80 -year-old Pelagia Vasilyevna. It is in this house is registered, regularly paid for it all the taxes. But in recent years she became very ill with legs, and the children took her to his. This gave officials reason to believe that the house was burned down ' uninhabited ', and Pelagia Solomatina for immediate help is not needed because the house she has. 'How to pay taxes, so a residential house! . - And as an act of the fire up, so non-residential '.
Will now restore her house, she does not know. At least, none that she did not promise, and even two weeks after the fire, none of those responsible came to see her. All that she has - is made ​​up fire act, which says that the damage from the fire was 50 000 rubles. Meanwhile, not only burned down the house, but also two barns, Kurnik ( a shed for the chickens), cellar and a huge garden, which grew even apricots. Survived only iron gates and brick toilet. Pelagia had not received any compensation for Solomatina lost property, or even 10 thousand rubles ' lifting ', which in many regions of fire victims handed out as a primary care. Humanitarian assistance to the Garden, too, has not reached - probably not the scale of the fires.

Now Solomatina huddled in one-room hut, hut - a few years ago, her daughter, Olga, bought this house for the eldest son. Olga now lives with her son in his old home, and come here to visit his mother. In Pelagia Vasil'yevna six children, three of whom live in the Garden, and the rest dispersed across Russia. Another son was fighting in Afghanistan, and soon after his return he died of his wounds.

' I have raised seven children, - said V. Pelagia. - All my life I plowed on the farm - was svekolnitsey. And what is our country has given me? .

With this money can only buy a car of wood, but the house can not be restored.

Living Solomatin, indeed, a very modest. This is a simple but strong rural families. A daughter, Olga works postman, another daughter, Tatiana, was a salesman in a store, and now retired, the son of Leonid - the driver. Each family has their house, but the place is small, because each has and a lot of children. And some have grandchildren are planned.

According to Pelagia Vasilyevna, she sometimes regrets that at the time of the fire it was not at home - ' I wish I was burned, and all my troubles ended '.

' I do not need other people's money, let me give my. Suppose that at least 30,000 will - so that the funeral had enough ' - she says.

In the burned-out house she and her husband now deceased lived for almost 60 years. Immediately passed all of her seven children, childhood, and here her children and grandchildren love to come to visit. In September, Pelagia just be an anniversary, but where his mark, she does not know. Its temporary resting place she hates, and sometimes asks to let her children live on the ashes. But there's nowhere to live - in fact there were only a toilet and gates.

We wander through the fires with his son Pelagia - Leonid. Grandma on the ashes they have not carried - afraid that she will not stand the sight. Leonid himself with difficulty holding back tears when looking at the ruins, which involves so many memories. From time to time he lifts a piece of charred wood or brick or slate, and long turns in his hands, as if trying to find out.

' Oh, the pipe is already gone, and in fact was - he finally responds. - Probably have pilfered bricks on the. It should be removed and the gate until it is too late '.
We go with him to a neighbor - Claudia's grandmother Dust. Her house, which stands between the two burnt-out houses, miraculously survived.

' The fire started somewhere in the lake - says a witness - and here the grass is very dry, as a feather. She immediately broke '.

The day was just a strong wind - he and the day of arrival RIA Novosti journalist in this town was so strong that the word did not reach the recorder.

Now Claudia Pyleva lives from the ashes of one - with grandson. Their house survived, but it burned a couple of outbuildings - to get money for them she did not expect. However, the grandson is just about to go under contract to serve in Chechnya, so the military authorities promised to help repair the roof.

Head of the village of Vera Frolov RIA Novosti correspondent found in the humble hut of administrative. At home a little more than Pelagia, hangs a plaque and a Russian flag. Around the house - the chairmanship ' Lada ' - ' Six ' is green with the ' thieves ' numbers. The very head of the village council was modest intelligent woman of middle age.

... - The Commission is working, we understand. All you need to get the fire victims, they will get '.

The case dragged on Izyumov Salomatina and recognizes an official in.

' But you must understand - we have a remote area, until it comes down to us. '- She said.

The main thing is that before Frolov heard on TV that the Prime Minister ordered to give compensation to the victims not only of forest fires, and all, but the proceedings on the Garden was slow just because they have a fire - it was not a forest, and grass.

' Now just sort out ' - she promised.




Permanent address.
News from Skypecine. com.

вторник, 5 июня 2012 г.

Strange and absurd death

a. 207 years BC. e. And Chrysippus, Stoic philosopher, died of laughter while watching a drunken donkey trying to have figs.

2. 869 g. Arab scholar Al- Jahiz, the author of works on literature, history, biology and philosophy, are done in a library of its own: it fell from the shelves of books.

3. 1567 g. Austrian Hans Steininger was proud of the world's longest beard - 1.4 m. But, when once there was a fire, I forgot to roll up his beard and fell down, tangled in it, and broke his neck.

4. 1601 g. The astronomer Tycho Brahe died from complications after gall bladder is too abundant banquet. According to the rules of etiquette was considered impolite to leave the table until the meal is over. Brahe's time did not go to the bathroom and got a fatal disease of the bladder.


5. 1671 g. Francois Vatel, the chef of Louis XIV, committed suicide by plunging a sword into the heart, after he ordered the fish are not entered into the kitchen in time: he was not able to transfer deferred due to the shame of dinner. Body found Vatel assistant who came to announce the arrival of fish.

6. 1771. Swedish King Adolf Fredrik died of indigestion after eat their favorite dishes: lobster served, caviar, sauerkraut, smoked herring and champagne. And the dessert - a roll of marzipan and hot milk - served in the night 14 times! .

7. 1884. Detective Allan Pinkerton died of gangrene - before he was bitten through language, stumbled on a walk.

8. 1899. French President Felix Faure kick caught during oral sex in the workplace.

9. 1911. Jack Daniel, founder of whiskey 'Jack Daniel's', died of blood poisoning six months after the injured toe, he kicked the safe in a fit of anger, unable to remember the combination lock safes figures.

10. 1923. Jockey Frank Hayes caught a fatal heart attack during a race.
However, his horse, Sweet Kiss still came to the finish line first.
So Hayes became the only jockey in the world of the dead to win a race.

11. 1927. Parry - Thomas, racing driver from Wales, also died during the arrival. The driver tried to beat his own record last year. And have not learned that this had happened.

12. 1927. All the well-known story: the dancer Isadora Duncan strangled when her long scarf wound around the wheel of a car while driving.

13. 1945. The Austrian composer Anton Webern was accidentally shot and killed an American soldier during the occupation of the Allies. Webern, despite the curfew, went to smoke a cigar, so as not to disturb the sleeping grandchildren.

14. 1961. Soviet cosmonaut candidate Valentin Bondarenko died a horrible death in a fire at surdobarokamere. Information about this tragedy was classified. In 1967, in a similar incident in the pressure chamber, practicing before the flight on the ' Apollo 1', three American astronauts were burned: the construction of the hatch is not allowed to open within a simulator. If the death of Bondarenko became known earlier, these deaths could be avoided.

15. 1973. Minister of Finance of Hungary, during a visit to the steel plant in Miskolc fell in a bucket of molten iron.

16. 1975. 50 -year-old construction worker Alex Mitchell died laughing while watching a humorous series. According to his wife, he was laughing non-stop 25 minutes, then lay down on the sofa and died of cardiac arrest.

17. 1975. The legendary Japanese kabuki actor, died after eating puffer fish liver four, the most poisonous part of this terrible delicacy. The warnings posted that is immune to poison, cod-liver. Chef preparing the liver, could not refuse the customer ordered and brought, with the result that later lost its license.

18. 1978. Janet Parker, a medical photographer from Britain, died of smallpox within ten months after it was announced that the world was forever free of the disease. Parker caught in a closed laboratory, where the virus got someone else's negligence in the air. As a result, Janet became the latest victim of smallpox in the world.

19. 1993. Garry Hoy, a lawyer in Toronto, dropped out of the window on the 24th floor. I wanted to show the audience that the glass can not be beat. alas.

20. 1994. British politician Stephen Milligan choked during sex games, dressed as a woman with a clear orange in his mouth.

21. 2005. 28 -year-old South Korean student died of exhaustion: the gaming club, he lost in the ' Starcraft ' is greater than 50 hours.

22. 2007. 28- year-old Jennifer Strange died of intoxication, trying to become the winner of the radio games: those who drink the most water without going to toilet. She died, but the game still was only the second.

суббота, 2 июня 2012 г.

We know

but have never commented on. Old-timers I already know. As a reference point on the profile of your blog or website - flipped, will observe.

As you can review comments, why and when they started reading. Or just ...

Let's get acquainted!.

среда, 30 мая 2012 г.

By the New Year: ' Faberge Egg '

Very spectacular festive dish. Successfully replaces jelly, jelly and fruit jelly - just change the ingredients and cooking technique.

more ».

понедельник, 28 мая 2012 г.

We are proud of the country, and modesty Yandex )

1. 
   Good for Yandex, honor and praise to them ).
   


2. 
   Excellent speech Volozh not bothered as yet to support startups.
   


3. 
   I would also like to note, I've seen personally, Arkady Volozh once we stood with him in a queue for lunch on the reef, along with all the crowd and told us with Pasha, where the coupons you need to take Lunch. And all ate together in the taksebestolovoy taksebesup. Great man of modesty.
   

Quote of the English-language Forbes:. Russia proved that it is not just oil and gas.

воскресенье, 27 мая 2012 г.

Luzhkov has called for electronic books

In the capital necessary to develop reading books on a variety of information media, said Mayor Yuri Luzhkov at a government meeting in Moscow, Interfax reported. ' The youth began to read less. This is a well known fact, and our task is to invite young people to read '- said the Mayor, noting that it is necessary to take into account time trends and develop reading books on the new information media.

' It is very convenient - no need to carry a lot of books. One electronic device and the different chips to it, and thus is able to carry with them almost the entire library ' - said Luzhkov. He also added that the city authorities should pay particular attention to the promotion of reading among young people.

It is worth noting that the best propaganda of reading in a city where every day on the road goes on for 2-3 hours, and at each corner can be seen billboards advertising the most clever of communicators could be more perfect system of public transport. Thrust-to- read with a ' range of information carriers ' among residents of large cities in Russia not to take - on the site mywishlist. ru desire such as ' smart ', ' CCP ', ' device ', or even overtake the iPhone hits like a permanent camera, laptop and bicycle.

According to Akado. com, the Moscow authorities are also going to create online booksellers based city portals, for example, moscominform. ru. The staff committee on telecommunications and the media in Moscow explained that the project of urban online shop developed from last year in the program ' Reading Moscow '. Currently work is being done on the basis of the Moscow House of Books.

For the end user no benefit from it will not be. ' The prices for products likely to be market - suggest the administration of. - Maybe a little lower due to savings on rent storage facilities '. Proceeds from book sales will go partly to the city budget and the budgets of some bookstores.

The taste fell to the mayor of Moscow and shops second-hand bookshops. City officials intend to make the Old Arbat ... Yuri Luzhkov said that the received ...

суббота, 26 мая 2012 г.

Internet - as a method of advertising for your offline business

Age of 2. 0 has brought new opportunities to advertise their own companies - is working with social networks and major forums. At present, work with forums and news systems is already a classic character, but the role of social networks has been underestimated in many ways.

This was the entry that you appreciate all the advertising potential provided by the Internet today. In fact, it can be argued that the entire management of middle and senior managers are familiar with the Internet is not hearsay. The percentage of network penetration among the proletarians, and retired much smaller, but still not zero. From these statistics, and will build our future assumptions.

The required minimum for productive work in networks: a computer, Internet access and at least a couple of hours of time. Ideal to stay in the network during the working day. This allows the. timely. to answer users' questions. Why is the timeliness in the presence of the e-mail and guest book? . And everything is good, but when you need a seller, it is missing or busy with other business. Well, if it is occupied by another buyer, but most likely he chewed a pie, hiding behind the plate lunch. You can go to the store later. But, I think you simply exclude from the list of shops where shop.

Many believe that one should begin with a corporate site, and they are not quite right. We must start with its own activity in the network. First you need to become socially active in the Internet environment, and only then to your corporate website will bring some benefits. Although, of course, at some stage of development without a website will be a difficult to manage.

The third point: the professional community. This, of course, not the network ' Professionals ', although you can use and. The greatest benefit of bringing professional forums, city forums obschetematicheskie and communities in social networks. In each of them should make yourself an account.

1) Customers with corporate site.

It should be given more time interface of its corporate website. Not so important design as other aspects, which have a strange coincidence, a much greater influence in choosing a buyer the seller.

a) Trust. The site must be within the first screen, phone number and address of the company. Telephone bound to the city code or 8-800. Non- mobile that can be left on site without a hint at the company office. Although, of course, the service over the mobile site will not be. According to our statistics on a mobile call is five times less likely than urban, with half the calls to the mobile comes after an unsuccessful call to the City. The second half - a long-distance calls from the same mobile operator. In our case - with a megaphone on the megaphone - people do not want to spend the extra money.

The presence of the physical address of the company seems to be saying - we have a place where we are grounded, and where you can come to visit. I personally think it is a relic of the past ( I do not like to travel to meetings ), but with all this, more trust companies, which indicate the address. This hints at neboyazn publicity. The company, which hides your email address. to. cause a lack of confidence!.

And, of course, the ' talking heads ' - place your pictures on the website of the Directorate. Allow you to admire the beautiful. All staff can, and should not, but the main person - should.

b) the Interactive. It's funny how many freebies eager to legal entities. Well, we're all human. A small form on the main page of your site: fill out the form below and we'll make you a free ( review, send the probe and T. n. ) Is a genuine interest. For a corporate site with a good theme you can expect an attendance request for 10-20 visitors. This query gives you the full right not only to answer it, but to call the company and to service or teleconsultation teleprezentatsiyu. The buyer is allowed himself when he made a request to your company.

For physicists optimal management of the guest book. Forums - usually too difficult for an unprepared audience, and the guest book allows you to totally anonymous inquiry on the topic of interest. I like to say that the answer should be in the guest book is not for those who asked the question, but for those who come later will read the guest book. Answer each question in as much detail to answer any additional questions raised but not. Each response to the need to try to reduce the contact directly via phone call or visit the office. The simplest ' possible way or so, but rather to answer, you'd better call the office by phone. '. When an ordinary man stumbles across a dozen times on this phrase in different responses, it is likely a problem with my address on the phone than to write a lengthy essay in the guest book.

The first positions in the guest book will write itself. Each company has its own FAQ - you just need to put it as of a person invented buyers. And myself answer all these questions.

a ) Navigation. The most frequently viewed pages on this site are the Contact, Price and Interactive. Therefore, these pages should be immediately, but not by a long study of the site map. I for myself and my clients put my contact in the TITLE, in a pan ( the bottom part of the site ), in the Contacts section, which is always present separate button on the main menu. I never hide the Contacts section for graphics such as envelope. Only complete word ' Contact ' or its variations. Similarly, doing the partitioning Price and Services. Although, of course, Price is not always and not always it can be placed on the site.

2) Customers in all forums.

My favorite theme. Someday I will dedicate it to a separate detailed post here touch on the highlights.

postulate. Professional forums are read not only professionals but also consumers of their services.
The corollary of the postulate. Professional partitions obschetematicheskih forums too often potential buyers are reading.

In addition, we must not forget about such a feature of professional forums such as the sharing of customer information. This can be a direct exchange through the tops. Or indirectly - through the PM. For example, your colleague is not very professional in your area, but has a client - if the specified relationship, he may refer you to the client as for profit or free.

The strategy of working with a forum is usually the same: it is creating a certain image, indirect PR of their services, active work in PM.

image. The image can be:. Prof.. - Professor knows everything, has the academic knowledge, gladly puts his two cents on each topic which requires a professional answer on. The strength of Professor in the fact that he smarter than everyone else. Weakness - in its opposition to a foreign point of view, believing that no one smarter than he is and condescending attitude towards the visitors forum. The image of the professor draws mainly those customers who are looking for a contractor with the academic level.

artisan. And I put it over the mask, is characterized by extensive experience and knowledge in the practical field. It may not be good at how to properly put the accent in the word marketing, but know where, what and at what price sale. Strengths of the artisan in his sincerity and practical knowledge of the subject. Weaknesses - he openly floats, when a dispute is subject to the pseudo-scientific. Artisan often choose to consult the same craftsmen - director of the plow - small and medium business.

marginal. Marginal, sometimes even irritating behavior may be at a certain level of expertise do a good job. Such a priori, participants feel more creative. And when you need something special, then turn to him in the first place. The image of the marginal dangerous because it is constantly walking on the edge - it is easy to merge the academician to the dispute on the definitions and give the result worse than the artisan. And with the hard-earned reputation will be crushed almost instantly.

clown. Do not buy the clowns.

The appearance of the client from the forum usually goes through a fellowship in PM. Rarely - a direct appeal by phone or messenger of the profile. Direct advertising on the forums - moveton. So poke something greater than the number in the signature or ICQ difficult topic without losing face. It is better not to do it - someone who is interested, will go to your profile or send a PM. Next, you will be written off, exchanging contacts and go beyond the forum of your communication.

For the forum it is important to earn a reputation. And for this we must have time to express their opinions in dozens of those. Good luck, if you can start a debate and win it. This extra points in your piggy bank in the eyes of regular visitors to the forum.

Having received over a thousand posts at the regional forum, I regularly get questions in their area, leading consulting and getting clients for several years. And, interestingly, often by quite experienced forum users - I have no idea what they might be interested in my services or knowledge.

3) Corporate Blog.

Blogovedenie within companies - are still rare in the former Soviet Union. Especially if you find the actual blogs, not news feed. Blog of the company has very little to do with. This is an opportunity to show their citizenship, or social position of a professional, diluting its own advertising company.

In this respect, better to look at this blog as a blog. Lebedeva, Olga Ivanova's blog (e- mail), Oleg Tinkoff blog. The ability to skillfully alternated with the vital feature articles, announcements diluting it to their company leads to two useful things for the company: The company acquires a human shape, a regular interest in the company.

Most businessmen avoid publicity - partly to blame here, and a scoop in which we grew up. And the reluctance to be provided at the center of attention. But these are the realities of today, which is often a deliberate publicity better than the first places in the top search engine. By themselves, both on the advertiser, I can add that OL - much cheaper than direct advertising. Promotion of this blog cost me zero rubles, except for a small purchase options in Sapa at the start to speed up the indexing. Just hold a corporate site in the top of the thematic phrases costing me every day a few rubles. Although the volume of orders and the popularity of these two advertising positions simply do not compare. Be the public - it will bring you the most part only benefit.

Usually, I advise you choose - who will endanger users, if there is no volunteer. Make a PR colleague and will benefit the entire company. That's how the human brain, that the company he still wants to see a man. Give him this opportunity before it becomes associated with the company janitor in an office building or a seller in your store.

4) Communication.

I'm always available: Skype, ICQ. In addition, I am available via PM in several forums. I constantly monitor topics that he has created. I try to monitor the discussion, where I wrote something, answered. I track the comments on my blog. I have 5 email addresses: three corporate and two personal. They are checked every minute. Another pair of addresses is checked less frequently, but they almost never goes Mail.

On my phone has a boiling point, although lately I have the opportunity to be constantly online with no phone. I have a notebook modem, which allows even on vacation to check e-mail and instant messenger.

My phone is not switched off even at night. No corporate or personal mobile.

I'm always in touch. No communication passes. And if I do not answer to something, then, is either a bad connection and the message did not reach or ignore the deliberate.

5) against the Baba Yaga.

Some of the techniques I do not use in your work and you do not advise. I've never spamlyu. Any distribution, if made ​​, must be selective and done with the prior consent of the user. A better way to create a rss feed and throw it in the news. This and more respectful to your customers.

Black and gray seo. Dora and all sorts of naked women, the replacement pages, redirects, etc. n. Just do not. Sooner or later someone will write about it, and reputation will be stained.

6) What I have not had.

I've never dealt with professional newsletters that are considered very powerful tool to attract customers. Subscribe Ashmanov, for example.

Time is now ample opportunity to create their own mailing. If you have something to share with potential buyers for free - it would be great. As a mailing list, you can use tape and tape the blog, yet still use e-mail more and more people than rss client.

7) Summary.

For several years, we have no managers to attract customers - only the project managers. In this case we do not feel much need of customers - from unnecessary will not give up, but at this point the flow is approximately equal to our ability to service. Frankly, sometimes I wish that there were fewer.

Attracting customers through the Internet several times cheaper than borrowing, even if you use a cost approach, a contextual advertising. All this gives you the ability to safely stick to the average pricing in the industry - your profit will be higher than those of competitors at the same price. This weighty additional advantage in business and competition - where one thinks of bread, you will have time to think about the development and expansion.

Nevertheless, all the above should be considered in the evaluation of cases today, as the scheme to attract customers through the Internet is constantly changing. And tomorrow, accumulated over the years the scheme may fail.

Do not give up immediately on the off-line advertising in favor of on-line methods. For some industries simply does not apply online, or almost no effect - for example, in working with retirees. Search online ordering - simply one of the tools of your integrated advertising campaign, which has to be to think of the whole, not just through the monitor screen.

If you have any questions, happy to answer them in the comments.

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